Publikationer som genomförts med stöd från, eller i samarbete med, Sharing Lab
Digitala Delningsplattformar: En kvalitativ studie om dess potential på landsbygden 2020
Landsbygdsområden har idag problem med en negativ utveckling som består av en åldrande befolkning, minskad tillgång till olika typer av service, en suboptimal bostadsmarknad, dåliga förutsättningar för digitalisering samt långa avstånd. Syftet med denna studie är att generera kunskap kring digitala delningsplattformars potential att förbättra denna situation och att undersöka frågan ”Hur kan digitala delningsplattformar bidra till att lösa problem som finns på landsbygden?”. Baserat på tidigare forskning och fyra semi-strukturerade intervjuer, har vi identifierat de ovan nämnda utmaningarna och problemen för landsbygden. Vår slutsats är att flera av dessa identifierade problem kan lösas med hjälp av digitala delningsplattformar. Men, för att lösa dessa, krävs en utveckling av landsbygdens delningsmönster likväl som förmågan att se samt förstå värdet som digitala delningsplattformar kan bidra med. Vidare, konstaterar vi att digitala delningsplattformarna även måste anpassas efter de specifika behov som återfinns på landsbygden, för att lösa dess problem. ➜
Business to Business Sharing Platforms: The next logical step 2019
The sharing economy has become a widely known phenomena, however, the main focus has always been on sharing between consumers, with firms like Airbnb and Uber at the center of the conversation. There is plenty of material written on the sharing economy in a consumer context, however, there is a glaring gap in current literature when it comes to sharing between businesses. There is a need for an analysis of what drives sharing between businesses, in order to identify potential differences between the consumer and the business environment. This study aims to answer the following research question: Why and to what extent do the factors convenience, financial, sustainable and uncertainty entice or deter management participation in the B2B sharing economy? The factors investigated in the study is derived from current literature. From the literature a conceptual model was developed. To complement the secondary data interviews were held to get a better grasp of sharing in a business context. The results suggests that there is an importance hierarchy in between the factors from most to least important as follows; financial, uncertainty, convenience and sustainability. Finally, the study contributes with a revised conceptual model where data from the results are used to modify the model derived from previous literature. The revised conceptual model can guide business to business sharing platforms when developing marketing strategies for their platforms. In addition, the insights gained from the study can be used when developing a platform or business model by prioritizing the more important factors. ➜
The Sharing Future: A look at the playing field of the Swedish sharing economy 2018
The way we share is changing. Where we used to knock on a neighbour’s door to borrow a cup of sugar, we are now using apps to share cars with strangers around the world.
Why do some people share, and why do others not? What is the role of the different players in the sharing economy, and how can sustainable growth be encouraged?
The purpose of this research was to identify drivers and obstacles of engagement and paths to sustainable growth in the sharing economy. This thesis builds on previous research by expanding it to a Swedish context and by taking a broader look at the stakeholders. Interviews were conducted with five sharing economy experts in order to answer the research questions.
The findings include the identification of drivers and obstacles of engagement in the sharing economy for the key stakeholder groups of users, firms (divided into established firms and startups) and the State. In total 30 factors were identified. Highlights of the discovered factors include the importance of convenience for driving participation among users, brand positioning for established firms, low barriers to entry for startups, and sustainability agendas for the State. Identified obstacles of engagement included lack of benefits for users, regulation and taxes for established firms, lack of demand for startups, and speed of change for the State.
A model is developed to answer the questions of reaching critical mass and encouraging sustainability. The model describes the players and the playing field of the sharing economy and combines new and established theories for sustainable growth. Two of the highlighted concepts were the need for non-traditional business models and value-based investments, as exemplified by the platform cooperatives, which are user-owned sharing platforms. ➜
Sharing Lab 